THE JOURNAL

Can a Clothing Brand Ever Be 100% Sustainable?

After spending the last year researching fabrics, manufacturers, and garment construction, I've realized that 100% sustainability is a myth. Here is why true sustainability is about making better c...

What Indigo Taught Me.

When LESNORM existed only as an idea, I travelled to Vietnam looking for inspiration. I wanted to understand clothing beyond the store shelf, starting with the ancient art of natural indigo dyeing....